Estimated reading time: 7 minutes
A large chunk of real-estate space has shifted to online platforms these days, making it much more competitive yet efficient. This has contributed to the situation where the fate of your property relies on how well your presentation skills are on the property selling websites.
TL;DR
The effectiveness of a property’s online description can influence its sale by up to 60%. To craft a compelling description, focus on an eye-catching headline, emphasize unique features, use high-quality photos, ensure truthfulness, and conclude with a motivating call to action. This approach not only highlights the property’s unique features but also creates a lasting impression on potential buyers.
Table of contents
How to Write Real Estate Property Descriptions?
When describing a property, it’s important to tailor your language to the type of property you’re selling. For instance, if you’re selling a home, it might be beneficial to highlight the family-friendly nature of the neighborhood and any recent upgrades or modern features in the house.
In today’s digital age, AI-powered listing description generators have revolutionized the real estate industry. They can seamlessly create optimal property descriptions, removing the need for manual work. This not only conserves valuable time but also ensures precision and uniformity in property listings, leading to an overall boost in the process’s efficiency.
Here are some tips to consider when crafting an effective property description:
Eye-catching Headline
The headline is your first impression to the potential buyer. An attention-grabbing headline is a perfect way to start your advertisement; ideally, it should also reflect the property description succinctly.
For a headline, you don’t have to add unnecessary adjectives as far as possible. A short to-the-point headline will do the job.
For i.e.: 2-BHK in a Prime Area for Sale; A Fully-furnished Tenement for Sale (ready for possession)
Highlight Unique Features
Focus on the plus points of the property and enhance it in the description. If a wide open area for a garden is part of your house property note that in the description. If you’ve got an office for sale show how specious, technologically equipped, and connected it is in your ad.
Space is something very rarely found these days in residential property, so show off if you’ve got a comparatively larger area (in sq.ft.). Moreover, put emphasis on features like ventilation, water/electricity facilities, and quality of construction too. A main-road-facing balcony or a well-connected area to the city are also prominent aspects.
Use Great Photos
This one is a must for any property-selling ad. First of all, use a camera that will give the most clear results. Also, make sure the photos are in alignment with the description too. You can also consult a professional photographer, in order to take pictures with accuracy and proper angles.
People’s strongest sense is the visual one. And you don’t want to miss out on an opportunity to get a buyer interested with alluring photos. So, capture pictures that will amplify the strength of your property ad.
Keep it Truthful
Honesty is the best policy when it comes to selling. You can definitely get your desired deal as far as you portray a picture that is correct to the fact yet is attractive. For that, your wise choice of adjectives blended with your knowledge of your own property will help greatly.
Finish it With a Call to Action
Last but not the least. The description should motivate the buyer to go a bit far toward your deal; and for that, you need to end your description with a suitable choice of words like:
—Here’s your chance to get your dream home; call on: XXXX
Or
—Contact us NOW, to get your future nest at the lowest price.
Selling property indeed poses a significant challenge, and a compelling description can be the key to navigating this challenge successfully and securing maximum profit. Crafting the perfect property description is an art form that requires careful attention to detail and a deep understanding of what potential buyers are looking for. With the tips provided, you can structure a captivating property ad that not only highlights the unique features of your property but also resonates with your target audience. Remember, your property description is often the first impression potential buyers have of your property, so make it count.
Property Description Examples
Case #1: Home for Sale in NYC’s Upper East Side
Bad Description
Headline: House in NYC
Description: House available in some NYC neighborhood. Has rooms and a yard. Interested people should call.
Good Description
Headline: 4-Bedroom Residence for sale, Upper East Side
Description: This 4-bedroom home in the Upper East Side offers a combination of spacious interiors and a prime location. Features include a modern kitchen, a garden space, and ample storage. Located within walking distance to Central Park, top schools, and public transit. Additional details and scheduling available upon request.
Case #2: Apartment for Rent in DC, Near Georgetown University
Good
Headline: 2-Bedroom Apartment Adjacent to Georgetown University
Description: Benefit from the convenience of campus life in this 2-bedroom apartment near Georgetown University. Essential amenities, secured access, and a fully equipped kitchen are key features. Ideal for students or faculty, with nearby shopping, dining, and recreation options. Available for immediate viewing.
Bad
Headline: DC Place
Description: Some apartment near a university in DC. Comes with a couple of rooms. Furnished. Contact for details.
Case #3: Sublet in Chicago’s Wicker Park
Well, it could work:
Headline: Ultra-Cool Wicker Park Crash Pad
Description: Ever wanted to live somewhere that feels like your grandma’s attic met a 90s arcade? Here it is! Our Wicker Park spot is close to… well, stuff. The neighbors are quirky; one thinks he’s a pirate. Tons of cafes around – great for those late-night caffeine rushes. The boutiques? They sell things. It’s a roof, it’s a space, it might be haunted, who knows? Bring your own lamp. First come, first serve, unless we don’t like your vibe. HMU!
Good
Headline: Wicker Park Sublet: Furnished & Central
Description: Secure a central spot in Wicker Park with this furnished sublet. The location offers quick access to popular cafes, boutique shops, and entertainment venues. The unit comes with essential utilities and is well-maintained. Contact for lease terms, availability dates, and to book a visit.
Reportedly, 60% chance of your property’s deal depends on its description. Not only does your description require it to be truthful and to the point, but it also needs to have an ‘appeal’ to the mass. Also, as time has changed, people’s expectations from their home, office, or shop have changed too; so make sure the ad is relevant enough.
Moreover, 43% of buyers have admitted that they avoid descriptions with errors or monotony. Usually, these ads are pretty much similar, showing the number of bedrooms, bathrooms, area, and whether or not there is a garage, attic, or storeroom. The buyers, on the other hand, are looking for more than just the numbers. So, a property description should be something that buyers are already looking for.
A property agent’s set of strong traits is likely to include the ability to craft an effective description, however, you can try your hand at writing a high-quality description with creative wording.
FAQs:
- What is the significance of a property description in real estate transactions?
The description of a property is a vital aspect of real estate sales. Studies suggest that the likelihood of selling a property can be influenced by up to 60% based on its description. - What aspects should I emphasize when detailing unique characteristics in my property description?
Highlight the distinctive attributes of the property, such as expansive gardens, advanced technological features, accessibility, airflow, and construction quality. - Why are top-notch photos crucial in property listings?
Superior quality images offer potential buyers a visual depiction of the property’s attributes, making it more appealing and boosting the probability of inquiries. - Is it necessary to be truthful in property descriptions?
Indeed, truthfulness is critical.
Buyers value transparency and authenticity in property descriptions, so it’s important to present an accurate yet appealing depiction of the property. - How can I craft an effective call to action in my property description?
An effective call to action should inspire potential buyers to proceed further. Utilize persuasive language, such as urging them to contact for additional details or to arrange a viewing.
