We were featured in a Redfin article! Check it out here: What Renters Are Looking for in 2026 | Redfin
Redfin asked property managers, relocation experts, and operators across the country one question: what are renters actually looking for this year? Outpost Group CEO Sergii Starostin contributed findings from the tenant survey we ran with Outpost earlier in 2026, and our numbers opened the piece.
What we shared with Redfin
Price, location, and flexibility came out on top. 97% of respondents rated price as very important, 93% said the same about location, and 57% called a flexible lease a must-have. Most renters we surveyed also moved for a concrete reason: 81% relocated for something like a new job or a school program.
For the full breakdown, including who is renting today and what budgets look like, read our 2026 tenant survey results.
A consistent message across the industry
What stood out in the Redfin roundup is how closely the other experts’ observations lined up with our data.
The modern rental market has shifted from shiny, surface-level perks to grounded, functional living. Today’s renters care less about flashy rooftop lounges and more about practical layouts, genuine value, and everyday ease.
Whether you’re renting an apartment in Anaheim, CA or Wilmington, NC, this guide will unpack the priorities shaping where people choose to settle down in 2026.
Thanks to the Redfin team for including us. We’ll keep running these surveys and sharing what we learn.
